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Excellence In Opportunistic Marketing Award Goes To…

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Geek Squad, which plans to deliver Sex and the Cityrelief packets” to all straight men dragged to the theater to watch Carrie Bradshaw and Co. this weekend. The packets include four quarters for video arcades and a list of SATC-themed excuses for getting up and leaving for loooong stretches of the film.

A cute idea, and a stroke of PR brilliance for Geek Squad.

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