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Expand Your Clips With Latina, a Mag That Relies Heavily on Freelancers

It’s tough enough to break into a magazine as a freelance writer; the odds seem even more difficult when pitching to publications that have a niche audience. However, those pitching to Latina have little to fear.

While the magazine’s primary audience is the “acculturated Latina,” the content between its pages is widespread, and editors welcome new writers to send pitches. In fact, about 60 percent of the magazine’s print edition is generated from freelancers. But the subject of each of these categories must be distinctly Latin-centric.

“If we’re writing about food, for example, it’s always going to be about Latin food,” says Dan Koday, executive content director for both the magazine and its online version.

Another important aspect of pitching to Latina is that the writer should do a majority of the legwork.

Koday says that the more work you do for the editors in your pitch, the more likely they are to offer you an assignment. Explain why you’re the person to write the piece you’re proposing, let the editors know whether you have supporting media — photos and video, especially — that could run in the magazine or online, include ideas for sidebars, and explain any special expertise about or access to your subject.

For more on how to get your stories into Latina and the best categories to pitch, read: How To Pitch: Latina.

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