They’re not officially on board until mid-November, but it’s never too early for a correction. In their brief introductory message on Fashionista, incoming EICs Lauren Indvik and Stephanie Trong (pictured l to r) let WWD know about a slight error:
It should be noted that WWD incorrectly reported that we are owned by Say Media. Though we love Say Media, we are a happy part of the Breaking Media family.
Indvik will be coming to Fashionista from Mashable, where she was an associate business editor covering retail, media and technology. Trong meanwhile has an even more impressive background. She was formerly executive editor at both Jane and NYLON magazines, as well as the deputy editor at Lucky magazine and editorial director at Gilt Groupe. She also helped oversee the expansion of The Cut at NYMag.com.
The pair will be taking over for editorial director Leah Chernikoff, who left the site in August to become the editor of elle.com. Indvik and Trong will be joining a staff that currently includes associate editor Dhani Mau and assistant editor Nora Crotty.
According to Fashionista, the site currently gets around 1.3 million monthly uniques and 8.4 million monthly page views. And as noted above, though not owned by Say Media, Fashionista is that company’s Style Channel and Say manages advertising across the site.
[Image courtesy Fashionista]
Previously on FishbowlNY:
Cindy Leive Walks Fashionista.com Through a September Issue
- Men's Journal Publisher Out After One Year
- Peter Lattman Named Deputy Business Editor of NY Times
- Nylon Media Names Paul Greenberg CEO
- Hearst Adds Editorial Recruiter, Redbook Expands Team