TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Financial Times Issues Employee Bonuses For iPads

The Financial Times sees the publishing industry changing and are loosening the purse strings to get better acclimated to the new digital environment.  FT announced today that they will provide all 1,800 staffers with a $480 rebate toward the purchase of an iPad or other digital tablet computer.

paidContent’s Robert Andrews got a hold of FT CEO John Ridding’s company-wide memo in which he explained the rationale behind the rebate:

“We have seen rapid growth in readership on these new devices, which support and extend our ‘channel neutral’ strategy. Given their importance and the wave of innovation that we are seeing in applications and services, we want to encourage all our staff to be expert and experienced in using them.”

Andrews writes that the combined cost for all the employee rebates can reach $864,000.  Fortunately, FT should be able to foot the bill as their own iPad app hauled in nearly half a million subscribers between May and October.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!