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Would You Pay For Exclusive Local Content Like PG+?
The members only site promises to provide users with special interactive features and exclusive content provided by the Post-Gazette staff beyond what is available in the paper's daily print and online versions. The site will be hosted by Post-Gazette bloggers and will place an emphasis on commenting and social networking. The cost? $36 for an annual membership or $3.99 monthly. Members who sign up now will also receive a free copy of a book written by Post-Gazette staffers about the Superbowl winning Steelers, "Super Six." Is this a whole new content model? The Post-Gazette says it is: "PG+ is not only new for the Post-Gazette; it's also a new, if not unique, approach to the online pay model for the news industry. Most news organizations that are contemplating charging for content are thinking of using 'micro-charges,' billing a small amount for clicks on individual stories. PG+, on the other hand, does not put any existing content behind a pay wall. Rather, it offers members access to a full array of all-new material while continuing the regular." As more and more publications try out new paid online content models, we're curious: would you pay for something like PG+? Take our poll and let us know. Post-Gazette launches PG+, a members-only Web site -- Pittsburgh Post-Gazette Earlier: Would You Pay To Read NYPost.com? Email This Post |
Turning the Page For New York Media
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