More details about the campaign, which will promote the magazine medium, will be introduced next month, with the publishers featuring ads in their titles starting in April.
Meredith’s Jack Griffin told Mediaweek:
“The message is this: Industry leaders are joining forces to solve problems. I think it’s an opportunity to speak up at a time when the media landscape has gotten very confusing, and I think the campaign asserts the intrinsic value of the magazine medium.”
Read more: Magazine Marketing Pact to Roll Out in April
Previously: New Publisher Consortium Gets A Name