Folio 2006: Awards You Can Dance To

(A blond woman in a gown who was not introduced but presented awards watches through the “teller” window as Folio editor and publisher Tony Silber warms up the crowd.)

We’re not sure if the person who chose the song snippets at the awards dinner for the other pow-wow of high-powered magazine execs has a wicked wit or was just clueless. Some of our favorite choices were:

Aerosmith’s “Dude Looks Like a Lady” for the guy accepting the Eddie — Folio‘s award for editorial achievement — for the Best Construction/design/manufacturing B2B magazine.

Or Abba’s “Dancing Queen” played as the man from Tempus magazine was scooping up an Ollie — for the design side — for Best Cover for a B2B publication under 100,000 circulation.

The Jackson 5, appropriately, sang out “As Easy as A-B-C!” when Scholastic Administrator picked up its Eddie, but we aren’t sure about Bob Dylan‘s “How Does it Feel” for Hemispheres or Bob Marley singing “Don’t let them fool ya!” as Food Technology accepted its award. How about Blood, Sweat and Tears’ “What Goes UP, Must Come DOWN” for Motor Trend?

Maybe it was corporate comedian (that’s really what he calls himself) Greg Schwern choosing the tunes. He kicked off the show with observations like “executives sitting on the floor at airports” so they can plug in their laptops are the “corporate homeless” and informed us that jokes about layoffs are just not funny.

The dinner at midtown’s Cipriani, where Indian-looking waiters serve “vin blanc” or “rouge, monsieur” was great, and the former bank building is very elegant. Folio promises promises promises to put up the award winners by 7 a.m. Monday, so you can check there to see if your favorite rag won in Best Table of Contents (OK, we’ll let on that MicroEnterprise Americas won Best Web Site Design for B2B). We’ll also tell you who we met — editors from Shape, Written By, Farm Journal and others — and dip in and out of the Folio Show through Wednesday.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.