TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Food & Wine Tries to Mop Up Top Chef Leakage

topchef2_castjudges.jpg

Food & Wine is pretending that they didn’t spaz yesterday by posting a spoiler interview with the winner of Bravo’s Top Chef. From the site:

Yesterday, an intrepid reality tv fan found a Top Chef story on Food & Wine’s server. Food & Wine prepared profiles of both Top Chef finalists in advance of the last episode so that we had a story on the winner ready to publish immediately after the season finale.

How intrepid must one be to type in their url? There’s no Wayback Machine involved here. And as FBLA knows full well, glossy magazines regularly assign two stories to cover all contingencies: Presidental races, Best Picture Oscars, you name it.

Eater LA thinks for a minute that it could be a fiendishly brilliant plan:

F&W did the whole leak thing on purpose to see how rabid everyone would get over a supposed spoiler and watched as the fan base spun itself into a tizzy before the finale.

But it’s not, and we all know it.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!