TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sofia Vergara’s Bodacious Balance Sheet

Not so long ago, the migration to Hollywood of Spanish-speaking performers was governed by a ludicrous business conceit. Here’s how Sofia Vergara’s now very rich business partner describes it in a Forbes sidebar to the magazine’s announcement that the Modern Family star is 2012′s highest earning TV actress:

“Most talent at that time was represented by their boyfriend, or their mom or dad,” says Luis Balaguer, 44, a veteran talent manager who hails from Madrid. “They would sign deals with networks, and the contracts would be in English; nobody bothered to read, let alone understand, the fine print.”

No longer, thanks in large part to Balaguer and Vergara’s company LatinWE. As ForbesWoman writer Meghan Casserly concisely details, the firm is growing by leaps and bounds as a talent representation firm, Internet portal developer, clothing line purveyor and more.

To top it off, as Vergara has shown again and again on the red carpet, the woman who made it all possible has a delightful sense of humor. Asked by the Forbes reporter how it feels to be LatinWE’s best client, Vegara replied: ‘It’s amazing. I give me everything I want.’

[Photo: Helga Esteb/Shutterstock.com]

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!