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Getting the Skinny on Forbes‘ Blog Plans

Last night, FishbowlLA attended a swanky bash at Drai’s in Hollywood thrown by Forbes magazine. In honor of the newest Celebrity 100 list and cover story “The New Celebrity Money Makers,” the publication handed out fancy crystal trophies to several members of Tinseltown’s entrepreneurial elite: Bethenny Frankel, Gene Simmons, Khloe Kardashian and DumbDumb.com, the Internet content project of actors Will Arnett and Jason Bateman. (Ben Silverman accepted on behalf of the absent DumbDumb duo.)

One of the first people we ran into was Lewis D’Vorkin, Forbes‘ Chief Product Officer and formerly of Tru/Slant. He told us that Forbes.com currently has an astonishing 700 bloggers and that the plan is to up that total to 900 by the end of the year.

We wanted to find out more, but Lewis insisted he had to keep D’Vorkin the room; as he hooked up with old TMZ GM pal Alan Citron, that was about all we got. Along with the tease that there are “a thousand” different products being developed in the Forbes lab.

Trays of Frankel’s $100-million skinny margueritas were circulating all night, along with other free drinks and hors d’oeuvres. Attendee reactions to the Real Housewife’s calorie-reduced version of the cocktail were very clearly divided along gender lines: the gals seemed to love the drink, while the guys had much saltier comments.

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