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Former LA Times Mag Editor and Creative Director to Launch New Tablet Pub Noir Magazine

Former LA Times Magazine editor Nancie Clare and former creative director Rip Georges sure have gotten their acts together fast. Little more than three months after the pair lost their jobs when the LAT Mag was shut down, Clare and Georges have announced they are launching a new publication: Noir Magazine — “[F]or the mystery, thriller and true crime genres in all mediums: books, movies, TV, graphic novels and video games.

Interestingly, the mag will be available exclusively as a tablet app. We spoke with Clare, who explained that the decision to go tablet-only was only partially about keeping down costs.

“Cost is certainly a consideration in going to a tablet only format, at least in the beginning. (We would love to do a print version further down the line.) But it’s far more than cost: Rip and I really believe that the future of periodicals is in tablets. Not only does it make the distribution easier, it affords the reader a much richer experience. For example, if we are listing the songs mentioned in Jo Nesbo’s Harry Hole series, we can include samples of the songs; if we are doing a filmography of Sherlock Holmes movies we can include video. We can include clips of interviews we have with writers, directors, actors and actresses.”

Clare says initial plans are to put out 10 issues annually. The app and first issue should launch sometime in October.

Noir will definitely be contracting out work to freelance writers, photographers and designers, AND, bonus, bonus, Clare insists “They will be paid”– still not always a given in the world of electronic journalism.

To help with that endeavor, Noir  just launched a Kickstarter campaign. The pair are looking to raise $35,000 in 30 days. More info here.

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