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Four Ways to Cover The Atlantic‘s March Issue

origggatinal.jpgThose of you who travel frequently may have noticed that this month’s Atlantic is sporting a variety of covers. The magazine, which launched a redesign last fall and sports an impressive online line-up, rolled out four separate covers for its March issue. The cover story “How the Crash Will Reshape America” by well-known urban studies expert Richard Florida is accompanied by a cover shot and headline tailored to four specific cities: New York, San Francisco, Chicago, and Toronto.

Why these cities in particular? A spokesperson for the magazine told us “We were looking for images of diverse cities that represented the trend the piece describes, and that have high concentrations of Atlantic readers. We wanted to take advantage of the breadth of the story to do more than just put New York on the cover.”


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