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Forecast from FOX 11 Calls for Plenty More Pablo Pereira

What’s a better term for a press release full of good news about a TV weatherman? There are many possibilities, but for the purposes of this item, FishbowlLA is going to opt for “hot PR front.”

The news was delivered at the beginning of the week, alerting LA Story star Steve Martin, we journalists and everyone else in SoCal that FOX 11 is wisely sticking with weatherman Pablo Pereira. He joined the station in September 2011 and has now been officially confirmed as the full-time meteorologist for KTTV FOX 11 and KCOP Channel 13. As such, Pereira will continue to provide weather forecasts for Studio 11 L.A., FOX 11 News at 10 PM, KCOP My13 News at 7PM and KCOP My13 News. From the hot PR front:

“This is my dream job,” said Pereira. “Getting the opportunity to work alongside such a talented team is truly a great honor and thrill. I look forward to continuing to provide accurate and informative weather forecasts to KTTV/KCOP viewers.”

Prior to joining FOX, Pereira worked for KNBC and KABC in LA as well as WFAA-TV in Dallas. Other pit stops have included KNSD-TV in San Diego, KNTV-TV in San Francisco and CNN Local Edition in Pasadena.

He hails from got his first job in Abilene, Texas, which just happens to also be the hometown of Entertainment Weekly managing editor Jess Cagle, who we interviewed the day after the FOX announcement for a Mediabistro Q&A. Congrats to Pereira, a graduate of Sonoma State and Mississippi State universities, on this latest career achievement.

[Photo courtesy myFOXla.com]

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