Poytner caught up with Frank Bruni for a quick interview today, and it’s worth a read. Fittingly, Bruni covers a wide variety of subjects. Below are a couple of our favorite quotes.

On the state of print:

It’s sad to me that magazines and newspapers have hit hard times. Their information and entertainment value is incredible. Maureen Dowd has always said, of the Times, where else can you get that much value for that little money? And she’s right. Compare it to a movie ticket, or even to a sandwich. It’s a lot less than either, and more nutritious!

Noted: The New York Times > ham on rye.

And here’s what Bruni does before writing an article:

I do what I think most journalists do: I read up. Quickly and extensively. I get clips, I bop around the Internet. I also tend to do a lot of background reporting that may not lead to actual quotes but that informs stories and maybe enables me to write with more certainty and confidence.

Research and reading! Not rocket science, just good advice.