TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

George Lopez Gets Some Advertising Love

Generally lost amidst the hype for Conan O’Brien‘s huge TBS debut tonight is the fact that George Lopez‘s show Lopez Tonight is also making its new midnight debut tonight. Lopez was doing pretty well before Conan showed up–he was pulling in numbers right on par with The Daily Show. Color us crazy, but we haven’t seen much hype for Lopez at all since Conan came to town. You’d think TBS would want to remind folks that the guy who Conan bumped was still around. Especially because there are going to be some huge changes with his show. He’s on four nights a week instead of three now, and he’s apparently going to be going live to tape, instead of just going on for hours and editing the show down.

Well, they waited until the day of the show’s premiere, but the TBS folks finally bought Lopez some significant ad space on the web–Lopez Tonight was wallpapered all over TMZ for most of the day. Hopefully it helps a little, because we’re not quite sure Conan’s audience is the same as Lopez’s.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!