TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Getting To Know the New Myspace Guys

Is a unique monthly visitor worth a buck? That’s just one of the questions FishbowlLA pondered after reading Andrew Khouri‘s LA Times interview with the Orange County brothers who bought Myspace.

The purchase price for Myspace was $35 million and the site apparently gets about the same number of monthly uniques. Siblings Chris and Tim Vanderhook (pictured, left to right) come to the social media rescue operation with a very simple and profitable separate, 500-employee business. Specific Media rents out ad space from websites, then turns around and fills that space with targeted promos.

The other property in the Vanderhook family portfolio is BBE, a New York based digital production company. The firm was acquired last fall and counts among its original programming the entertainment news magazines Hollywood Fast Track and The Clicker.

In the LA Times article, the brothers hint that they want to turn Myspace into an original content hub. If these two shows are any indication, the plan will likely involve some very perky blondes.

[Photo credit: Ricardo DeAratanha]

Previously on FishbowlLA:
Rupert Murdoch’s Two Big Myspace Mistakes

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!