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Getty Images Lands New Video Distribution Partnerships

Getty Images announced today that it has landed new video distribution deals with Bloomberg, American Museum of Natural History, MacNeil/Lehrer Productions, Barcroft Media and Boston PBS station WGBH.

“We are delighted to partner with these prestigious companies to make their video available to customers across all segments, particularly those in media, broadcast and education.” Getty’s Director of Video Partner Development Karen McLaughlin said in a release. “In addition, we look forward to generating new commercial licensing opportunities for these partners by making their content available globally on our websites.”

The partnership with Bloomberg is especially interesting, because one would think a for-profit media company with a TV wing and a huge multimedia imprint would know how to monetize its own video content.

Press release after the jump.

Getty Images Inc., a leading creator and distributor of visual content and other media, today announced that it has been selected by Bloomberg, American Museum of Natural History, MacNeil/Lehrer Productions, Barcroft Media and Boston public broadcaster WGBH to serve as a commercial licensing and distribution partner for each company’s high-quality video library.

By bringing tens of thousands of news clips and fact-based original programming to market for the first time from these partners, Getty Images will be able to provide production professionals across all industries with access to non-replicable video content. Getty Images will use its unique expertise and multi-lingual, e-commerce digital platform to extract additional and ongoing value from its partners’ existing contemporary and archived content. With this latest series of partnerships Getty Images is adding Bloomberg, American Museum of Natural History, MacNeil/Lehrer Productions, Barcroft Media and WGBH video content to an already-extensive video collection, expanding its licensing library to well-over 825,000 downloadable video clips across sources which include AFP, Discovery, Universal Studios, Warner Bros. Entertainment and others.

Leveraging creative research, trend data and analysis of the visual communications landscape, Getty Images has selected content from each partner to create collections that meet the growing demand across media, broadcast and educational segments for fact-based footage including news, science, technology, iconic moments and historical events.

“We are delighted to partner with these prestigious companies to make their video available to customers across all segments, particularly those in media, broadcast and education.” Karen McLaughlin, Director of Video Partner Development at Getty Images. “In addition, we look forward to generating new commercial licensing opportunities for these partners by making their content available globally on our websites.”

In addition to leveraging an unrivalled distribution network, patented online search platform and global sales force, Getty Images’ new partners will benefit from the company’s expertise in video licensing, monetization and usage, creating new revenue streams across multiple channels.

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