Good Launching ‘Choose Your Price Campaign’

Radiohead tried it. Paste tried it. Now Good will offer new subscribers the chance to name their price.

For the next three months, the magazine known for its “Choose Good” program, which donates 100 percent of subscription revenues to nonprofit organization, will allow new subscribers (and current ones whose subscription lapses during the period) to pay whatever they want for a one-year subscription to the magazine. One hundred percent of revenue will continue to be donated to the 12 nonprofit organizations currently enrolled in the Good Choice program.

Also, the “Good Sheet” program that The New York Times wrote about on Monday — a collaboration between the magazine and Starbucks, whose former VP Jonathan Greenblatt now serves as Good’s CEO — is kicking off tomorrow. FishbowlNY.com obtained a sneak peek at one of the sheets. Images after the jump.

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