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Google Advertises in LA Times

Looking for a double-edged sword as thin as a paper cut? We’ve got it for you, right here. editor Danny Sullivan happened to notice an ad in the Sunday November 21st edition of the Los Angeles Times promoting the new version of the Google Chrome browser. It’s a bit of a bait-and-switch, filtered through the URL Still, it definitely got Sullivan’s attention.

He notes:

Chrome itself has been advertised in newspapers in the UK last December and in various European countries last February and in India during September. Still, it’s a notable move and a sign of how seriously Google treats the entire browser situation.

Considering the alternative scenario of Google Chrome being used circa 2012 to locate the very last existing print subscriber to the LA Times, we suppose a revenue-generating 2010 ad from an arch enemy isn’t so bad.

[Hat tip to Eric Citric]

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.