Nancy Berger Cardone, formerly the publisher of the much-missed Gourmet, has been named vice president and publisher of Hearst‘s Marie Claire. She replaces Susan Plagemann, who left the women’s magazine last month to take on the role of publisher at Vogue, which is owned by Cardone’s former employer, Condé Nast.
The move marks a return to women’s magazine for Cardone, who served as publisher at Condé-owned Allure for eight years before making the move to Gourmet in 2008. During her short time at the epicurean mag, Cardone helped launch the social networking site GourmetGuestList.com and exec produced the magazine’s PBS series, “Gourmet’s Adventures With Ruth.” She will no doubt be looked to at Marie Claire to further brand expansion across many platforms, like the magazine’s current partnership with “Project Runway.”
Full release after the jump
NANCY BERGER CARDONE NAMED VICE PRESIDENT/PUBLISHER OF MARIE CLAIRE
NEW YORK, December 2, 2009 — Nancy Berger Cardone has been named vice president/publisher of Marie Claire magazine, a joint venture between Hearst Magazines and Marie Claire Album, announced Michael A. Clinton, executive vice president, chief marketing officer and publishing director of Hearst Magazines. Cardone, who spent eight years as vice president/publisher of Allure, was most recently vice president/publisher of Gourmet magazine. She will assume her new role on December 7th and will report directly to Clinton. Cardone succeeds Susan Plagemann, who has left the company.
“Marie Claire is perfectly positioned for continued success in the beauty and fashion business,” Clinton said. “We know that Nancy will further build on the brandâ€™s strengths and progress over the last three years.”
Since Marie Claireâ€™s launch in the U.S. 15 years ago, the magazine has remained a key player in the beauty and fashion category, most recently demonstrating growth in a challenging market with advertising pages in the December issue up 20 percent and the January issue showing a 76 percent increase over last year, serving as the highest number of pages in a January issue since 2002. Additionally, Marie Claire is currently enjoying a successful partnership with Project Runway on Lifetime.
“I am excited for this new chapter in my career and look forward to working with Joanna Coles and the Marie Claire executive team,” Cardone said. “The magazine is in a great place and I look forward to building on its success.”
During her time at Gourmet, Cardone launched an entertainment social networking site called GourmetGuestList.com; served as the executive producer for the PBS television series, Gourmet’s Adventures With Ruth, which debuted in September 2009; and created a branded travel agency extension to the magazine.
Prior to Gourmet, Cardone served as vice president and publisher of Allure from 2001 until 2008. Under her leadership, Allure achieved unprecedented revenue with seven consecutive years of growth; earned and maintained number one market share, and diversified the business. Cardone succeeded in extending the Allure brand with vertical launches of Allure Bride and Allure Spa.
Before joining Allure, Cardone held several positions at Vanity Fair. Originally hired as advertising manager, she advanced to advertising director and subsequently to associate publisher. As associate publisher, Cardone oversaw the marketing and sales of Vanity Fair’s special signature issues. Cardone began her CondÃ© Nast career in 1989, as a senior salesperson at Gourmet.
- Wenner Media CRO Bolts to Apple University
- Marie Claire and Bonnier Corp. Add to Teams
- Amy Keller Laird Named Editor-in-Chief of Women's Health
- Naomi Zeichner Named Editor-in-Chief of The Fader