Advertising pages are down at magazines, so ad sales are more important than ever. With this in mind, GQ is leading the way towards increasing the focus on ad sales through the creation of three new director positions, announced yesterday.
The new positions include two new advertising director roles — Brendan Monaghan has been named advertising director for luxury while Michael Provus will take on the role of advertising director, national — and a strategic sales director position, which will be taken on by Daniel McIntyre.
GQ publisher Peter King Hunsinger promises the new positions will allow Monaghan, Provus and McIntyre to “deliver their unique expertise” in order to best serve the ad market. All three were promoted up the ranks through Conde Nast, GQ‘s parent company, Hunsinger boasted.
“Great companies are built from within, and we are pleased to had been able to promote from inside Conde Nast, and I’m confidant Brendan, Michael and Dan will continue to deliver results,” he said.
Full release after the jump
GQ ANNOUNCES NEW APPOINTMENTS TO ITS MANAGEMENT TEAM
New York, NY/ June 15, 2009 — GQ VP & Publisher Peter King Hunsinger announced GQ is bolstering the sales management team, setting GQ forward, on continued success. In newly created positions for Brendan Monaghan as Advertising Director — Luxury, Michael Provus as Advertising Director — National, and Daniel McIntyre, as Strategic Sales Director.
“This new structure will set these individuals on a track, to deliver their unique expertise, and best serve the advertising market,” said Hunsinger. “Great companies are built from within, and we are pleased to had been able to promote from inside Conde Nast, and I’m confidant Brendan, Michael and Dan will continue to deliver results.”
Brendan Monaghan steps up from his position as GQ’s Executive Director of International Fashion. In 2007, he was named GQ’s Sales Person of the Year. This is Monaghan’s second run at GQ, having returned in 2005 after two years as the LA manager of Vogue. Prior to that, Monaghan had served as Wine & Spirits Director at GQ from 2000 to 2003.
Michael Provus had been the Advertising Director at Vanity Fair since September of 2006. Previously, Provus held the role of Publisher at both Giant and Stuff Magazines. Before becoming the Publisher of Stuff Magazine in 2005, he spent five years in various roles at Dennis Publishing. Provus also served two years at Esquire Magazine between 1998 and 2000.
Daniel McIntyre had been the Wine & Spirits Director at GQ since 2005. In 2006, McIntyre was named both GQ and Conde Nast Sales Person of the Year. Prior to that, McIntyre was Wine & Spirits Director at Maxim. McIntyre began his career at Teen People as an Account Manager, before being promoted to Fashion Director.