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Grandparents.com, a Lifestyle Site for the Baby-Boomer Generation

Grandparents.com is not the hub for people seeking advice on hearing aids and assisted-living facilities; it’s a site that caters to grandparents who are as young as 52, says editor-in-chief Ellen Breslau.

Freelancers will be pleased to hear that no section of the site is off limits to pitches. However, Breslau admits it’s “gotta be a ‘wow’ pitch,” as the site already has 15 regular contributors.

Breslau also warns against sending in pitches that deal with disciplining grandkids or how to get along with adult children. As for dos, Breslau says:

People should think in terms of modern-day grandparenting and aging. People are much more vibrant and active and healthy these days. They travel, and they have second and third careers. We are really speaking to that person.”

For more information on what to pitch this lifestyle website, read: How to Pitch: Grandparents.com.

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