Green Virgin: Sir Richard Branson To Donate $3 Billion To Reduce Global Warming

richard_branson_virgin_glob.jpgNews from the 2nd annual Clinton Global Initiative meeting today in Midtown: Sir Richard Branson just announced that 100% of the proceeds of Virgin’s transportation businesses — its trains and airlines including Virgin Atlantic, Virgin Nigeria, and maybe Virgin America and Virgin Blue — are being devoted to reducing global warming and greenhouse emissions. Branson estimated the net worth of his commitment at $3 billion over 10 years.

Details of the initiative are expected to be announced next week.

The meeting, we hear, is “crawling with press.” Says an an-emailer: “George Stephanopoulos is moderating the panels on Global Health, so I imagine that he and Bill have truly buried the hatchet once and for all. Fareed Zakaria moderated the opening session this morning. Keith Olbermann was at the press party last night, etc.”

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