On December 5, Adweek is going to announce the winners of its 2011 Hot List, but today the finalists have been listed, so we thought we’d try to predict which magazines are going to win.
We’ll follow up once the winners are announced with a post blaming someone else for any of the picks we got wrong and excessively praising ourselves for the picks we got right. Now, on to the predictions.
The New Yorker
Condé Nast Traveler
Travel + Leisure
The Winner: Travel + Leisure
Why: Because no one reads Departures and Condé Nast Traveler insulted Brooklyn, and we don’t take that lightly.
The Winner: Real Simple
Why: It’s weird, but people actually love reading about organizing sweaters. If your winter clothing situation is so out of control that you need to read an article about it, maybe it’s time to just get rid of some. Don’t steal that idea Real Simple!
ESPN The Magazine
The Winner: Sports Illustrated
Why: Don’t kid yourself. There’s Sports Illustrated, and then there’s everything else.
Food & Wine
Food Network Magazine
Taste of Home
The Winner: Food Network Magazine
Why: It had a huge summer and we choose to not think about how horrible Guy Fieri is when considering it.
The Winner: Self
Why: It has a fantastic iPad app and Men’s Health, the runner-up, just republishes the same 17 STEPS TO AMAZING ABS stories over and over again.
Better Homes and Gardens
This Old House
The Winner: Elle Décor
Why: It’s having a great year and when you say “décor” people think you’re fancy even if you’re not.
The Winner: People StyleWatch
Why: It’s a simple formula: Pack a magazine with a bunch of celebrities and the crap they wear and readers will freak the f*ck out.
The Winner: Bloomberg Businessweek
Why: It gets people who don’t like numbers or business interested in it, which — trust us on this one — is quite the accomplishment.
The Winner: People
Why: The Kim Kardashian Effect. We’re told Kris Humphires has no comment.