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Handicapping the Adweek Hot List Magazine Finalists

(Via Adweek)

On December 5, Adweek is going to announce the winners of its 2011 Hot List, but today the finalists have been listed, so we thought we’d try to predict which magazines are going to win.

We’ll follow up once the winners are announced with a post blaming someone else for any of the picks we got wrong and excessively praising ourselves for the picks we got right. Now, on to the predictions.

General Interest
The New Yorker
Popular Science
Time
Vanity Fair
Wired

The winner: The New Yorker
Why: Unfunny cartoons aside, the Osama bin Laden piece generated a lot of buzz for a magazine that consistently cranks out excellent work.

Travel
Condé Nast Traveler
Departures
Travel + Leisure

The Winner: Travel + Leisure
Why: Because no one reads Departures and Condé Nast Traveler insulted Brooklyn, and we don’t take that lightly.

Women
All You
More
Real Simple
Siempre Mujer

The Winner: Real Simple
Why: It’s weird, but people actually love reading about organizing sweaters. If your winter clothing situation is so out of control that you need to read an article about it, maybe it’s time to just get rid of some. Don’t steal that idea Real Simple!

Men
Esquire
GQ
Playboy
Popular Mechanics

The Winner: Esquire
Why: It landed Charles Pierce and it got sued by people who are somehow still unconvinced that President Obama is a citizen. Not bad.

Sports
ESPN The Magazine
Golf Digest
Runner’s World
Sports Illustrated

The Winner: Sports Illustrated
Why: Don’t kid yourself. There’s Sports Illustrated, and then there’s everything else.

Food
Bon Appétit
Cooking Light
Food & Wine
Food Network Magazine
Taste of Home

The Winner: Food Network Magazine
Why: It had a huge summer and we choose to not think about how horrible Guy Fieri is when considering it.

Health/Fitness
Fitness
Men’s Health
Prevention
Self
Women’s Health

The Winner: Self
Why: It has a fantastic iPad app and Men’s Health, the runner-up, just republishes the same 17 STEPS TO AMAZING ABS stories over and over again.

Shelter
Architectural Digest
Better Homes and Gardens
Elle Décor
House Beautiful
This Old House

The Winner: Elle Décor
Why: It’s having a great year and when you say “décor” people think you’re fancy even if you’re not.

Fashion
Glamour
InStyle
Marie Claire
People StyleWatch
Vogue

The Winner: People StyleWatch
Why:
It’s a simple formula: Pack a magazine with a bunch of celebrities and the crap they wear and readers will freak the f*ck out.

Business
Bloomberg Businessweek
Bloomberg Markets
The Economist
Fast Company
Forbes

The Winner: Bloomberg Businessweek
Why: It gets people who don’t like numbers or business interested in it, which — trust us on this one — is quite the accomplishment.

Entertainment/ Celebrity
Entertainment Weekly
People
Rolling Stone
Us Weekly

The Winner: People
Why: The Kim Kardashian Effect. We’re told Kris Humphires has no comment.

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