Harper’s Bazaar’s new site has gone live. The revamp features responsive design, hourly content updates and plenty of big, bold photographs. And as we noted before, there’s plenty for advertisers to like.
The most noticeable addition to the new HarpersBazaar.com is #TheList, which packs editorially curated items. The lure for advertisers here is that they can sponsor the section and have their clothes featured. If you don’t mind that, #TheList is actually nicely laid out. Instead of flipping side to side through the items, as you scroll the next product emerges from the bottom of the page and takes over almost the entire screen. It’s clean, and therefore visually engaging. Harper’s Bazaar has also integrated commerce into the site, making almost every item shown instantly “shoppable.”
Carol Smith, the magazine’s VP, publisher, and chief revenue officer, said of the new site, “Having a bold look and point-of-view is essential; we’re backing it up with up-to-minute content and functionality that offers the best user experience and creates unique opportunities for marketers to connect with the ultimate luxury customer.”