With people using their smartphones more than ever, Health is looking to take advantage of that trend by incorporating Microsoft Tag technology into its May issue. Once readers download the Microsoft Tag app (it’s free, don’t worry), they can scan codes – or “tags” – within the pages of the magazine that bring additional editorial, sweepstakes and videos to their smartphones.
Dave Watt, Vice President and Publisher of Health, says that the interactive issue is a great way to get readers involved in the brand.
“We’re thrilled to offer readers access to exclusive editorial and advertiser content through the Microsoft Tag program. We’re seizing the opportunity to engage readers in an exciting way, further establishing the brand as a multi-platform resource for cutting edge health and wellness information.”