Hearst Invests in Dying Business

CT_Post_w.jpgWilliam Randolph Hearst built his publishing empire one newspaper at a time. The heads of his company, the Hearst Corporation, are determined to follow in his footsteps, despite all signs that maybe that isn’t the best idea.

Today, Hearst — already owners of 16 daily and 49 weekly newspapers, including the Houston Chronicle and the San Francisco Chronicle — announced it bought eight more of ink-stained wretches from MediaNews Group, Inc. The “jewel” of the bunch is the Connecticut Post (and its companion Web site), but Hearst also now owns weekly papers the Darien News-Review, Greenwich Citizen, Fairfield Citizen-News, New Canaan News-Review, New Milford Spectrum, Norwalk Citizen-News, and Westport News, as well as gaining “management control” of The Advocate, Greenwich Time, and The News-Times.

Admittedly, most of the properties are based in wealthy areas, but still we must ask: newspapers? Really? Were they free? But don’t fret, William. Orson Welles preserved your legacy quite nicely.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.