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Hearst Magazines International Names East Asia Managing Director

Yves Bougon, CEO of Hearst Fujingaho (Japan), has been named managing director, East Asia, of Hearst Magazines International. He’ll continue as CEO of Hearst Fujingaho, a role he has held since 2011. Bougon will now oversee Hearst Magazines in China, Taiwan, Hong Kong and Korea.

“Yves has launched and overseen the operation of a diverse range of print and digital businesses in Japan, including the September introduction of Harper’s BAZAAR and the e-commerce business, ELLEShop.jp,” said Duncan Edwards, president and CEO, Hearst Magazines International, in a statement. “As we pivot into new areas for growth, Yves will be focused on business development in East Asia. He has a strong management team in Tokyo, and I am pleased that he will share his expertise with the leaders of our companies and our partners in the region.”

Bougon will report to Edwards. His appointment is effective January 1.

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