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Here Media Expands Into Greece

Here Media, parent company of The Advocate and Out magazine, among other LGBT media properties, is expanding internationally. Starting in December of 2011, Here Media will roll out a version of Out in Greece. The mag will run 10 issues per year and will be launched in partnership with local publisher G. Piliouras, Ltd.

“With a burgeoning gay audience in Greece, OUT’s Greek-language version provides the perfect outlet for a consumer not currently being reached by local publications,” says Here Media’s Executive Vice President and General Manager Stephen Macias.

The new mag will borrow content from the American version of Out, but will also rely on European journos for specialized local stories.

Have to say, it’s a bold move starting a mag in one of the few countries whose economy is worse than America’s. Best of luck.

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