High Times is enjoying the buzz of marijuana legalization. Thanks to the country slowly realizing that getting blunted is no worse than getting drunk, High Times’ circulation and advertising have both dramatically increased.
It’s not just the magazine that’s enjoying the legal smoking. The glossy’s website, which used to get under a million visitors, is now getting three million. High Times’ yearly Cannabis Cup is also expected to be bigger than ever. About 30,000 tickets have already been sold for the event held (of course) April 20.
Imagine how the snack industry feels.