TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Hollywood Thinks Twitter Could Predict BO

twitter-icon.jpgThere’s a story in the LAT about Silicon Valley nerds who think they can more accurately predict how movies will do by the tweets about the films.

Jessica Guynn and John Horn write:

Want to know how “Clash of the Titans” will fare at the box office this weekend?

Check Twitter.

So say two Silicon Valley researchers who claim they have discovered a way to use the popular social media service to gauge real-time interest in movies and accurately predict how they will perform at the box office on opening weekend.

Sitaram Asur and Bernardo Huberman, two social computing scientists at HP Labs in Palo Alto, contend that computational formulas using Twitter feeds can predict with as much as 97.3% accuracy how a movie will perform in its first weekend of release.

That’s all fine. But according to some other number crunchers, the average Twitter user is a 39.1 year old – 65% of Twitter users are over 35. And the age group who’s most likely to go to the movies? Not them. It’s 12-24 year olds making up the bulk of the seat filling.

So this new Twitter “oracle” thing will work if they track which movie the Twitter users are dropping their kids off at.

Mediabistro Course

Get a Literary Agent

Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!