Three decades after Ian Schrager popularized the term “boutique hotel” with the 1984 opening of Morgans Hotel in New York City, this designation has come to signify virtually nothing. At least that’s the thinking of L.A. real estate broker Dinka Bojanova (pictured).
Bojanova is the focus of a rapturous Friday, October 22nd column by Nevada based travel consultant Harry Nobles. He describes how a blind phone call from Bojanova quickly led to a partnership and imminent plans by the pair to unveil a new hotel rating term, “luxutique”, which Bojanova came up with by combining the words luxury and boutique.
As our collaboration continued, Ms. Bojanova shared that she met with the creator of the Ritz-Carlton hotels, the brilliant hotelier Horst Schulze, who now has his own brand – Capella Hotels. Mr. Schulze was so pleased with the model that he endorsed the Luxutique concept in writing.
We’re not sure which name is more enchanting – luxutique or Dinka Bojanova, which could easily be the femme fatale character in an Adam Sandler movie. Either way, we definitely plan on checking out Nobles’ next column, at which point he promises to reveal more “luxutique” details.