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The Essence of the Perfect Pitch

To nab a byline, we writers toil over every word until a shining query letter is crafted, but, for Essence senior editor Tanisha Sykes, perfection simply means leaving no aspect of the article unanswered.

“The more detail you have, obviously the stronger the pitch comes off,” explained Sykes. ”So what’s the potential hed? What’s the potential working title and blurb? Tell us background for the story. Who are the key players, sources and/or statistics?”

Along with solid facts, Sykes said most importantly, “We really want to know why this story is unique to us and our reader.”

To find out specifics on word count, sections open to freelancers and how Sykes describes the quintessential Essence woman, read click here. [sub req'd]

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.