TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ina Treciokas Starts Her Own PR Firm

FBLA has learned that Ina Treciokas, one of the top PR women in New York or L.A., has divorced herself from Kelly Bush‘s firm (another top PR femme) and started her own independent company.

Details were available on Nikki Finke‘s Deadline Hollywood Column (click continued). Treciokas, who repped stars like Sarah Jessica Parker, Mike Myers, Katie Holmes and Owen Wilson, has been in the biz for some 13 years and apparently wants her own shop.


ID’s Ina Treciokas Starts Own PR Agency
After 13 years at the Hollywood flackery ID, publicist Ina Treciokas is starting her own agency. What’s unusual is that there was a joint announcement this AM in which ID founder Kelly Bush called the departing senior EVP one of her best friends. And now one of her competitors. (Go figure.) Treciokas issued the usual platitudes, while Bush, who met Treciokas when they both worked for Susan Geller years ago, said “she has my full support in her exciting new endeavor.” Treciokas’ clients include Sarah Jessica Parker, Mike Myers, Katie Holmes and Owen Wilson. One publicist working for a rival firm emailed me, “It seems like she is leaving at a time when Kelly is expanding the company into other more lucrative revenue streams, like brand representation and management, while Ina enjoys actual client representation.” Bush, who founded the 60-employee company repping hundreds of A-listers and up-and-comers, is indeed expanding into brands (Tiffany & Co and Kiehl’s) and entertainment companies (Summit and Mandate). However, she manages just one client — Juno’s Ellen Page. Her long-time PR clients include Natalie Portman, Ben Stiller, Ellen DeGeneres, and Tobey Maguire. ID is the largest independently owned and operated Hollywood flackery while most of the big boys are conglomerate owned.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!