Shopping can be overwhelming during the holiday season; fortunately InStyle magazine is in the giving spirit and looking to lend a hand to fashion fans. Amy Wicks of WWD reports that InStyle rolled out StyleFind this morning and introduced consumers to the first-ever independent shopping site to branch off from a magazine. In addition to some of the newest clothing styles, StyleFind will feature fashion and beauty accessories from 150 retailers including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Net-a-porter, Gap, J. Crew, Mulberry, Topshop, and Mango.
InStyle managing editor Ariel Foxman touted the user-friendliness of the magazine’s new companion site:
It will be like shopping with one of our magazine editors. The experience is edited and the search function actually works. If you search for bags with a chain, you will actually see that, but in different price points and brands.
Time Inc. plans to add complementary shopping sites for their other titles such as Real Simple, People, Essence, Entertainment Weekly, and People Stylewatch.