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Creative Arts Emmys Add Three Interactive TV Categories

When the nominations for the 65th Annual Primetime Emmy Awards are announced at 5:35 a.m. on Thursday July 18, a big change will be the number of categories honoring interactive TV. From Variety awards editor Jon Weisman‘s Monday item:

Chief among the changes is the establishment of a competitive award for outstanding interactive program, saluting either a standalone experience or one that serves as a companion to a TV program. In the Emmy context, “interactive” denotes anything that encourages proactive engagement from the audience — not to be confused with video content delivered via broadband, such as Netflix’s House of Cards.

This category can have zero or multiple awards as determined by the Academy’s 12-year-old interactive media peer group, which currently counts 627 members. The other new interactive TV awards categories cover multi-platform storytelling and visual experience/visual design, to go along with the existing brackets of original interactive program (not tied to an existing TV show) and social TV experience.

Last year, Conan OBrien‘s hard-working Team Coco won the Emmy for Enhancement to a Television Program or Series while rides.tv’s Dirty Work beat out What’s Trending and Hashtag Psych Killer for Original Interactive TV Programming honors.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.