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Jane Pratt Plans New Magazine and Website with 14-Year-Old Blogger Tavi Gevinson

Everyone remembers Sassy, right?

If you don’t, we’ll refresh your memory. Sassy is sort of like the magazine version of the show My So-Called Life, a short-running favorite amongst a certain type of disaffected 1990s female teenager that’s popularity and subsequent near legendary status has only grown because of its limited run. The fact that it was around for such a brief period has actually made it easier for people to lament how good things were in the days of Sassy.

Case in point, 14-year old prodigy fashion blogger Tavi Gevinson of the fashion blog Style Rookie wrote a post on her blog 11 months ago declaring that “I, like many, would like another Sassy magazine.” Jezebel pointed out the obvious: “Tavi was born in 1997; Sassy ceased publication in 1995.”

But it seems like Gevinson’s wish was granted; WWD reports that after that post, she received an email from the former Sassy and Jane editor-in-chief, Jane Pratt, about collaborating on a teen Web site and magazine under Pratt’s umbrella brand,

Pratt, who was editor of Sassy when she was just 24, has had a checkered career, what with launching and losing two magazines and two TV shows. Many are skeptical as to whether she is still enough of a brand name to host a teen site and magazine under the label On the other hand, it seems unlikely that the abundance of lingering goodwill from the days of Sassy will dry up anytime soon.

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