By his own admission, Jeffrey Wells‘ goal since 2004 at Hollywood-Elsewhere.com has been to provide film industry coverage that is unfair and unbalanced. If his stats are correct, it seems to be paying huge dividends.
According to traffic figures provided by the journalist for a Columbia Journalism review by Joel Meares of his one-man West Hollywood operation, Wells says his site is read by “30,000 odd people a day.” That is quite honestly way more than what FishbowlLA thought he was getting, with ostensibly the accent on “odd:”
“The idea is to deliver reporting, but I’ve mainly got to deliver the brand of writing of Hollywood Elsewhere, which is knowledgeable, been around for a long time, mouthy, smart-ass, opinionated,” Wells said. “Fair and modest and very careful and cautious reporting is not what I’m doing here. I’m doing incautious reporting.”
Wells’ quasi-religious description of how he felt when he landed his first big Hollywood-Elsewhere ad sale with Fox Searchlight is pretty funny. The former MoviePoopShoot.com, Reel.com, and LA Times syndicate reporter deserves all the credit in the world for carving out a niche and making it balance out. Disheveled hair, rumpled wardrobe, and the occasional “mood pocket” notwithstanding.