TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Joanne Lipman’s Portfolio Troubles

lipman_071907.jpgAfter a four month wait, the second issue of Portfolio is almost ready for release. Editor Joanne Lipman [pictured] was involved in what a Condé Nast flack called a “tinkering” during the lull (with Jeff Garigliano of Departures signed to come aboard as senior editor) and a redesign for the mag’s visual look. An aggressive advertisement and blow-in card campaign is also being set up for Portfolio with various Condé Nast titles.

But the real juicy gossip comes courtesy of the New York Post:

“There was no pacing, no flow, no mix of stories,” said an editor at a rival magazine. “It was, ‘here’s a Tom Wolfe piece about Greenwich,’ and ‘here’s a story about new weapons.’ It was like a deadline out of control, and it all seemed like it went in as a big mush.” [...] The second issue is “do or die time. They’ll get rid of her (Lipman) within six months if the second issue comes out and flops.”

The official word from Condé Nast is that “Si was very happy with the first issue, he’s fully committed to the magazine and fully committed to her.”

You’ll recall how the Post illustrated that commitment the eve of Portfolio‘s launch:


  • New York Post Infographic Puts S.I. Newhouse, Lipman In Braveheart
  • Mediabistro Course

    Overcoming Writer's Block

    Overcoming Writer's BlockUse proven tools and exercises to get back to writing! Starting July 15, learn a process that will help you pinpoint your optimal writing conditions, structure your time and build a framework to increase your productivity. Register now!