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John Tesh Outlines His Plans for ‘Guerilla Television’

JohnTeshHeadshotThe models of success for John Tesh‘s fall 2014 return to syndicated TV include RightThisMinute and The Better Show. After a decade of co-hosting the Christian-themed radio program Intelligence for Your Life with wife Connie Sellecca and stepson Gib Gerard, Tesh is expanding to the airwaves in the fall.

The daily TV show, also titled Intelligence for Your Life, is being bankrolled via TeshMedia with a relatively miniscule budget of $5 million. Tesh told THR senior editor Alex Ben Block that he is targeting cities where his radio show is most popular:

To sell Intelligence, Tesh recruited former Paramount TV executive Mark Dvornik, who says it will debut this fall even if he can’t sign up affiliates in the biggest markets. Dvornik expects to be in 65 percent to 75 percent of U.S. TV homes – including those in Detroit, New Orleans and San Francisco – but probably not in New York or LA at launch. The show also will air in 110 smaller markets on The CW.

A model for Tesh is The Better Show, owned by Meredith Corp. Now in its eighth season, the info-talk show draws on Meredith’s magazines for content, including Better Homes and Gardens and Family Circle. Better Show is up 22 percent in national syndicated ratings this season and airs in New York, LA and 75 percent of U.S. TV homes.

Tesh, now 61, exited Entertainment Tonight in 1996.

Previously on FishbowlNY:
John Tesh Still Gliding Along on Stage, Radio
John Tesh Launches Christian Contemporary Internet Radio Station

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