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New York Mag’s ‘Vulture’: ‘The Smartest Voice on Pop Culture’

Whether it’s a stop-you-in-your-tracks headline like this or that Kanye grunt guide, New York magazine’s Vulture site has carved out a niche by reporting — and making — entertainment news from a savvy, hip perspective. Initially a section in the award-winning magazine, Vulture did so well that the company gave the team its own stand-alone website.

“Our self-professed goal — that sounds really arrogant coming out of my own mouth — is to kind of be the smartest voice on pop culture,” said Vulture editor Josh Wolk in our latest Media Beat interview. “Basically we want readers who think they know everything about pop culture to finally have to concede that we know just a little bit more. We wanna be the people who can sort of put everything in perspective, do a funny take, put a funny smart voice on things.”

You can also watch this video on YouTube.

Part 2: Tuesday, we discuss Vulture’s strategy for making viral videos.
Part 3: Wednesday, Wolk reveals the one skill every entertainment reporter should have.

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