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KABC Leading the Way in Social Followers

With television networks finding new ways to incorporate social media into their broadcasts, it’s important to have a solid digital footprint.

In the case of KABC, they are leading the country in the number of Facebook likes (344,145) and Twitter followers (78,053), according to Lost Remote. This is the first time a TV station has led both categories.

“As a news organization, we see social media as a way for our viewers to talk to us, and not just as a way for us to talk to them,” KABC’s vice president/news director Cheryl Fair told Lost Remote on the secret to such strong numbers. ”Listening is important. Since starting our Twitter feed in 2008, we have made it a commitment to reply to comments and questions as often as we can. People will frequently Tweet us to let us know about what’s happening near them and to ask us for details. That carried over to our relationship with our viewers on our Facebook page.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.