Santa Monica-based public radio station KCRW just announced it will begin streaming its broadcasts on Clear Channel’s free digital radio service iHeartRadio.
“KCRW is always looking for exciting partnership opportunities knowing that even among hundreds of radio stations, what we offer is entirely unique,” says KCRW General Manager Jennifer Ferro in a release. “By combining our compelling content and iHeartRadio’s vast reach, we’re inviting a new audience to discover and engage with KCRW.”
The station already streams its shows online at KCRW.com. The new deal will not only, as Ferro says, expand the station’s reach, it will probably save them some bandwidth too.
KCRW shows will become available on iHeartRadio at the end of this month.