TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Kardashian Sisters Take Over LA Times Front Page

This morning on the LATimes.com home page, there is a static right-hand top cube ad featuring the Kardashian sisters and a matching dynamic banner running across the bottom of the page.

But if you happen to be a print subscriber, the reality TV trio’s intrusion is even more dramatic. Today’s front page above-the-fold is nothing but Kardashians, impeccably coiffed and striding towards the reader in individualized leopard-print outfits. It’s the latest full-page print wraparound ad sold by the Times, generating no doubt more than a few double takes among the publication’s older-skewing front lawn picker-uppers.

The ad touts a scheduled Sunday afternoon drop-in by the trio at a Sears in Cerritos, with a bottom-of-the-page reminder that “Celebrity appearances subject to rescheduling or cancellation.” In other words, line-up people, there’s always a chance that Khloé, Kim and-or Kourtney will wake up and decide to KO this particular Kardashian Kollection kowtow.

FishbowlLA thinks the leopard-print motif is an apt one for the Times. In these challenged media times, a paper needs to outfit the traditional side of things with any sort of advertising spots available. These false-front LA Times ads, which have previously been used to promote the Tim Burton movie Alice in Wonderland and Universal Studios Hollywood’s King Kong ride, should be a near-daily occurrence. Discount them as needed, front lawn geezers be damned!

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now!