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Kodak’s Name Will Come Down From Theater

It’s time to break out the corporate checkbooks.

Eastman Kodak Co. received approval from a bankruptcy judge to end their 20-year sponsorship deal with landlord CIM/H&H Media for the naming rights of the Hollywood theater.

The home of the Oscars opened in 2001 and Kodak was paying $3.6 million a year for the naming rights.

The 131-year-old company filed for Chapter 11 reorganization last month. In a court filing, CIM claimed it was ”not practically feasible” for the Kodak name to come down prior to the Feb. 26 award show.

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