At the New York Times “Wheels” blog (a.k.a. The Nuts and Bolts of Whatever Moves You), contributor Tori Tellem has a fun rundown of the VIP party events that surrounded the November 17th-18th press preview days for the Los Angeles Auto Show. It’s not entirely A-list caliber stuff, but it’s still the kind of celeb smorgasbord that few other American cities can rival.
At the Lotus end of the show floor, the unholy trifecta of Sharon Stone, Billy Baldwin and KISS member Paul Stanley helped unveil sparkling new automotive offerings. Sorry to say, but if this were a movie, it would go straight to VOD. Other celebrations were a little more high-brow.
Actor Jeff Bridges rocked the [historic downtown LA hotel] house with musician T-Bone Burnett. The off-site party thrown by Range Rover was apparently so unexpectedly well-attended that the company’s reps, who were the hosts paying the tab, had a difficult time getting in. The Jaguar invite was a trip to Jay Leno’s garage, and Mazda took the media to dinner and a hockey game. Other automakers offered their own delights, including a cigar bar.
Tellem also details how Heidi Klum was trotted out first thing Wednesday morning to hype Volkswagen’s latest Eos model. We get the German connection, but if we had been VW, we would have gone for someone with the actual initials of the brand. Venus Williams anyone?
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