TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

LA County Coroner Gift Shop is DOA

The strangest gift shop in Los Angeles evidently needs a better publicist. Despite the fact that Skeletons in the Closet was set up with the intention of putting the sales proceeds of its oddball items towards an anti-drunk driving program aimed at teens, the operation has for years now been in the red.

The latest news coverage of the store comes courtesy of The Australian‘s Jennifer Medina. As might be expected, her editors (like the author of this post) gleefully embraced some rigor mortis wordplay. The headline reads: “Coroner Kitsch Becoming a Dying Business.”

At its peak, in 2003, Skeletons in the Closet pulled in $280,000. Last year, it made $151,000…

“Everyone who comes in here is kind of weird,” said Edna Pereyda, who handles the shop’s day-to-day operations. “Why else would you come here?”

The store is apparently just now embracing the realm of e-commerce. According to that portion of the operation, best-selling items (at press time) are all about the infamous murder victim chalk body outline, be it on Post-It’s, beach towels or T-shirts.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!