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Media Mogul Monopolizes MLS Final

FishbowlLA is still in awe of last night’s LA Galaxy 2011 championship win over the Houston Dynamo and picture-perfect winning play from David Beckham to Robbie Keane to Landon Donovan. Even more impressive is the way team owner Philip Anschutz (pictured) was able to pull off the equivalent of passing to himself to score.

Has there ever been a situation like this in a modern era U.S. professional team sports final? Since Anschutz owns 100% of the Galaxy and 50% of the Dynamo, he was guaranteed a spot on the winner’s stage, no matter what. To accept a trophy… that bears his name. As Forbes “SportsMoney” blogger Adrian Melville reminds, Anschutz’s MLS monopoly runs deeper:

The Beckham brand, carefully managed by AEG, single-handedly sold 600,000 jerseys in his first [MLS] year, drastically increased season ticket sales at home, and played on the road in front of crowds that in some cases were four times the host team’s average. And the so-called ‘Beckham effect’ will continue even if last night was his last game in MLS.

The only thing stranger than what Anschutz accomplished last night in Carson was the sight on ESPN of LA golden boy Oscar De La Hoya cheering from a luxury box for the wrong team. The retired boxer currently owns 25% of the Dynamo.

[Photo courtesy Forbes.com]

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