On Monday came the news that Oscar TV ratings were up. Today, as CNBC revealed the latest details regarding Tribune Co.’s newspaper sale plans, the LA Times has shared some truly astounding Web traffic numbers.
“Our digital strategy for Oscars coverage was focused on a real second-screen experience,” says spokesperson John Conroy, “including on-location blogging, tweeting, live video broadcasts from the newsroom during the ceremony’s commercial breaks, social media-based balloting, photography, and, as usual, in-depth coverage.”
Thanks to all this, the Sunday-Monday overall LAT traffic numbers were 34.6 million page views, not only easily eclipsing last year’s same-span Oscar total (21.4 million) but also ranking as the highest two-day traffic mark in the paper’s history. That last honor no longer belongs to the paper’s coverage of the 2011 Japanese earthquake and tsunami.
Other metrics shared by LAT for this two-day surge:
- The combined total of 26 staffers tweeting from and about the Oscars increased in-bound Twitter/Facebook traffic by 38% from 2011;
- Nearly half of all Oscar traffic on Sunday (43%) came from mobile devices;
- And this was the most viewed photo gallery of all.
Previously on FishbowlLA:
Golden Globes Power LAT’s The Envelope to Best Traffic Day Ever