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LAT Brings Back TV Times Axed in 2007

You can opt in at $2.99 a month to get the new/old TV Times. As one LAT reporter put it,”You have to pay for it?”

The press release in-full:

Los Angeles Times to Offer New TV Times

Back by Popular Demand

LOS ANGELES, June 10, 2010 -The Los Angeles Times will re-launch its TV Times guide on Sunday, June 13th via newsstands and retail outlets throughout Southern California. Being undertaken as a tiered roll out, with an opportunity for subscribers to opt-in now for home delivery beginning September 5th, the TV Times joins the paper’s Sunday line-up of news, opinion, entertainment, feature coverage and classifieds as a 44-page tabloid section.

The new TV Times turns up the volume on The Times’ former 28-page book, last published in April 2007, to now offer 24-hour daily grid listings spanning morning, afternoon, primetime and late-night programming, four pages of alphabetized TV/cable/satellite movie listings, a full-page cover story, a TV-related crossword puzzle, episode highlights and synopses, and a dedicated sports programming page. Ad units are available on the front and back covers.

“It’s great to be able to offer the TV Times to all who have missed it, especially in its new, robust form,” said Los Angeles Times Assistant Managing Editor, Arts & Entertainment, Sallie Hofmeister. “And it’s a great addition to our line-up of entertainment news and information.”

Prior to home delivery availability and effective immediately, The Times is extending a special 15% off opt-in rate to both current and new subscribers interested in receiving the TV Times. To activate the offer, readers can call 1-800-326-5500. Regular pricing for opt-in or a stand-alone TV Times subscription will be $2.99 per month.

“Our readers tell us they want a weekly TV book that covers around-the-clock programming,” said Frank Horvath, Vice President, Audience and Membership for The Times. “With the launch of the new TV Times, we’re letting them know we are listening.”

In addition, The Times also offers printable TV listings at http://www.latimes.com/tvtimes as well as a daily primetime grid in the Calendar section.

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